Partner Article

Small businesses need stronger online presence

Small businesses do not have sufficient web presence, new research suggests.

According to the new survey, 46% of the UK’s smallest businesses are risking low visibility by operating without a website.

Some 41% of off-line firms say they recognise a web presence would increase their sales, but they need help to establish a working site.

A further 47% of off-line companies believe a website would not benefit their business, however.

“Whilst many small companies today leverage the web with increasing proficiency, too many enterprises remain excluded,” saidOliver Mauss, CEO of 1&1 Internet Ltd, the company behind the survey.

“Every business owner should at least be aware that today a website is simple and affordable to source,” he continued. “Those sceptical of the benefits to their business have little to lose in experimenting and seeing the impact for themselves”.

Another survey of 152 similarly-sized firms with operational websites set up to promote their business suggests 80% of companies gain revenue from a business site.

This was posted in Bdaily's Members' News section by Ruth Mitchell .