Partner Article

Digital marketing set to change forever

A technology provider has launched a new performance marketing platform that promises to change the face of digital marketing on both sides of the Atlantic.

Boldon based Performance Horizon Group, is poised to launch Performance Mash, a new partner management system and Leadsbox, which will offer digital agencies and merchants the potential to change their online activity.

The company has been formed by Malcolm Cowley and Paul Fellows, two of the team who founded buy.at, the global affiliate network which sold to AOL in early 2008 for $125 million.

PHG has set out with a 12-strong team of experts and has recently secured investment from venture capital company, DN Capital.

CEO Malcolm Cowley said: “Technology has moved on and so have agency attitudes to managing the performance sector for their clients.

“Our products are designed to benefit the end user, and put the power in the hands of the merchants and digital agencies.”

Five of the Performance Mash team are based in the North East, with a further two specialists in London, three across Europe and two more in the USA.

The firm now predicts the team will rapidly expand in the first year.

This was posted in Bdaily's Members' News section by Ruth Mitchell .