Member Article

New signing for Leeds United FC

Leeds United has signed a new deal with an international vehicle supplier.

The two year deal will see LeasePlan Go provide a range of vehicles to Leeds United as part of its Commercial Partners Programme which includes organisations such as Monarch Airlines, Flamingo Land and Sky Bet.

The deal is a first for LeasePlan Go, one of the world’s largest fleet and vehicle management companies, and will be in place until the end of the 2014-15 season at Leeds United with the company’s branding being used at Leeds’ Elland Road ground and across the club’s media activity.

With one of the highest average crowds outside of the Premier League, the sponsorship deal will introduce the LeasePlan Go brand to thousands of the club’s fans.

The company has over 30 years of experience in supplying SMEs and international organisations with fleet management solutions and improving operational efficiency of a business’s fleet.

Simon Carr, brand director at LeasePlan Go, said: “We are delighted and very excited to be the official vehicle provider to Leeds United. It’s a fantastic deal with a football club which enjoys a great history and fantastic support. This is a deal that highlights the ambition of both Leeds United and LeasePlan Go to work with the best organisations, no matter what the industry.”

David Haigh, managing director of Leeds United, said: “Our Commercial Partners Programme is going from strength to strength and this deal with LeasePlan Go is further testament to the growth underway across all areas of the club. In LeasePlan Go, we now have another category leading brand partner involved with Leeds United and we will work to continue seeking out further opportunities that our fans, SME business owners and the local area can all benefit from.”

This was posted in Bdaily's Members' News section by Anna Addison .