Partner Article

Majestic Wine scraps six bottle minimum purchase rule as part of new strategy

Majestic Wine has announced the implementation of a new pricing strategy throughout its store network and online, including removal of the six bottle minimum purchase rule.

The wine retailer, which is headquartered in Watford, has enabled the new pricing proposition with the aim of ‘making the shopping experience simpler and easier for both new and existing customers.’

The decision to also remove the six bottle minimum purchase rule follows the previously announced successful trial in selected Majestic stores since Spring 2015 proving popular with both new and existing customers.

The retailer’s newly-appointed chief executive, Rowan Gormley, has said that this move is part of a wider strategy: “Our customers were telling us that they wanted simpler, clearer pricing, and an end to the six bottle minimum.

“This new structure is part of our wider plan to reposition Majestic Wine to become the go-to destination for the best quality wines at the best prices. There are now no barriers to shopping at Majestic, the pricing structure is very straightforward and I’m sure our customers will see this as a great move.”

This was posted in Bdaily's Members' News section by Ellen Forster .