Member Article

10 Factors To Consider When Using Business Signs

For any business, it is important to emphasize branding and what better way to do this than to use customized business signage. An attractive, unique, and appealing signage can boost your brand’s ability to be recognized. Being recognized will create a major edge in a competitive market resulting in an increase of sale. If you are opening a business or considering the thought, a business sign can bring you numerous advantages. There are, however, points to consider before mounting them. Read on to learn more.

Keep it Simple A simple but concise sign gives information on your business offerings without boring them according to Bethel Signs & Graphics, a sign company working in Marietta. Your customized signs can include the important features and benefits of your product or service that the competition does not offer. A sign that is too complicated to read will discourage people from stopping and reading your sign. This is important especially for signs that are placed at a distance.

Choose Colors Wisely Choosing the right color and font for the sign is another important factor. Color can make or break the attractiveness of your signage, and it plays an important role in carrying your business’s brand. You must also keep in mind the longevity and flexibility when choosing the color and font of your business sign. There are colors and fonts that may be the most popular at present but can be an eyesore in the future.

Be Mindful of the Design Choose a design that will engage your potential customers. A sign design that is both impactful and engaging stirs up readers’ interest, thus creating a sense of need for your product or service. A sign design that enhances your product or service’s identity presented in a manner that is suggestive results to a greater reach.

Choose the Right Words A sign that is worded strategically and conveys the exact message about your product or services creates an increased influence resulting to more customers. A signage usually consists of a proper headline, an explanatory text, and a catchy call to action.

Location A strategically located sign makes all the difference. Part of the reason why businesses install customized signs is to increase its market visibility. That is why choosing the location where to install your business signage complements your sign’s purpose. Zoning and lease regulations should be properly observed when installing your signs.

Emphasize Your Identity Your sign should highlight your business identity. In today’s world, competition is inevitable. No business exists without competition, which is why it is vital to emphasize your business’ identity when utilizing customized sign as a marketing tool. Your customized sign should emphasize who you are in the market and what makes your brand better or unique compared to others.

Simplicity is Key An attractive and effective sign should be unique but simple. It must be clutter-free. Only emphasize relevant information regarding your products or services offered. It is important to optimize readability so there should be enough space that is left uncovered.

Update As time passes, your sign’s design, theme, and even colors can be tiresome to look at. It is necessary to keep up with the changing times. Tweak your existing signage to adapt with the new trends in colors, graphical schemes, and fonts to remain fresh and lively in the eyes of your existing and potential customers.

Maintenance Matters From time to time, it is important to also refresh your signage. Unavoidable weather elements such as rain, heat, and air cause these signs to wear out and become less appealing to look at. To keep your signs’ marketing sway, make sure to refresh its physical appearance.

Pick the Right Material To ensure the longevity, sturdiness, and beauty of your signage, choosing the right material should be considered. Some of the most common materials used in customized signage making include wood, aluminum, acrylic, vinyl, coroplast, corrugated plastic, PVC, foam board and foam core, and metal.

This was posted in Bdaily's Members' News section by Randal E. Wilson .