Hull vehicle branding firm lands new British Superbike sponsorship deal

A Hull-based vehicle branding specialist has secured a new sponsorship deal with a rider in British Superbike’s “top event”.

Brandfixx has signed a sponsorship deal with rider Bjorn Estment during the 2021 Bennetts British Superbike Championship

South African rider Bjorn will line up as part of the Powerslide Catfoss team for the first race weekend at Oulton Park, wearing the Brandfixx name for the first time.

Brandfixx managing director, Greg Saunderson, commented: “The journey we have been on in the short time since we launched has been incredible. Having Bjorn onboard shows we really mean business and we can’t wait to be in his corner when racing gets underway.

“Having the Brandfixx name on his gear means exposure in British Superbike’s top event which is great for us. But it is equally exciting to be able to support such a talented rider and see him develop as the season goes on.”

Bjorn added: “Everyone who sees the van is amazed and wants to see more of what Brandfixx can do. I can’t wait to start racing, proudly representing my team and my new, extended crew featuring David, Greg and the brilliant Brandfixx brand.

“I now really look the part and I’ve had several people asking me how they can get their vehicles fitted out in a similar way.

“Being on the British Superbike Championship grid is a tremendous privilege and I’m hoping to kick on and secure a place at the World Championships, meaning this is just the start of what is already an exciting partnership.”