Charlene Lyons, chief executive of Black Sheep Brewery.
Matthew Neville

Yorkshire’s Black Sheep Brewery flying high after landing exclusive Jet2.com contract

A taste of Yorkshire is taking to the skies after the multi-award-winning Black Sheep Brewery secured a major deal with leisure airline Jet2.com.

The Masham based brewery has entered into an exclusive partnership with Jet2.com, which will see its iconic Black Sheep Ale available on all the award-winning airline’s flights from across its ten UK bases from May 1.

Jet2.com, which has its headquarters in Leeds, is the UK’s third largest airline and has 58 sun and city destinations on sale across the Mediterranean, Canary Islands and Europe from the UK for Summer 22 from across its ten UK bases.

The two Yorkshire businesses have combined to give passengers a “particularly unique experience in the sky”, with Black Sheep Ale available for the first time onboard Jet2.com flights in a 330ml can.

Charlene Lyons, chief executive of Black Sheep Brewery, said: “We’re incredibly proud of this agreement with Jet2.com to feature Black Sheep Ale on flights to and from the UK, which will introduce one of Yorkshire’s best exports to new audiences.

“This is a great collaboration between two Yorkshire companies that will also offer international visitors to Britain a taste of our wonderful county before they touch down in the UK.”

Kirsty Calvert, in-flight retail commercial and operations manager of Jet2.com, added: “We are always looking for new ways to excite our customers with our onboard range, and we are delighted to partner with Black Sheep Brewery to bring their famous Black Sheep Ale to the skies for the first time.”

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