Member Article

Fabulosa Celebrates Strong Export Success

Fabulosa, the fragrance-led home and lifestyle brand, is celebrating exponential export growth across Europe, securing a duo of strong new listings with retailers Wibra and Action.

From December, Fabulosa will have a presence in 3,000 locations across the continent with the brand’s much-coveted collections now available in Action stores throughout Europe including France, Belgium, The Netherlands, Germany, Poland, The Czech Republic, Austria and Italy, and Wibra stores across The Netherlands. The firm is continuing to go from strength to strength in Europe since its debut in France in 2021 through B&M stores (formerly known as Babou), recording strong sales to date and recently extending the already expansive product range available to consumers.

Fabulosa has gained entry into Wibra and Action with a broad range of its core products including its popular Multipurpose Antibacterial Spray, task-specific Spotless Kitchen, Shimmering Shower, Dazzling Bathroom and Glass Cleaner sprays, Bicarb Cleaner Spray, Cream Cleaner, Concentrated Disinfectant and Spray & Wear.

Further consolidating its export success, Fabulosa is currently undertaking a trial with Carrefour France, and growth plans are already in place for Australia and the rest of the world.

Group Marketing Director at Fabulosa, Adam Burnett, comments: “We have exceptionally ambitious international expansion plans here at Fabulosa and are delighted to have successfully secured two major listings in Action and Wibra to firmly consolidate our export presence. We are witnessing an incredibly strong appetite for our products on a global scale, and it is encouraging that more and more retailers are now coming on board, enabling a wider customer base to benefit from our highly-effective fragrance-led products, and their attractive price points.”

Established three years ago, Fabulosa has had a meteoric rise. First launching into the mature household cleaning category in 2019, Fabulosa has been rapidly taking market share. It’s not only achieving more liquid volume share than all other liquid disinfectants brands, but with its unique prolific new product development (NPD) drive, the business has recently become the UK’s number one privately-owned brand in the entire cleaning market, by volume and value. (Kantar 52 w/e December 26th 2021)

Fabulosa’s vast range includes Surface Care, Air Care, Laundry Care, Personal Care, Shoe Care and Task Specific ranges including car care and garden care.

This was posted in Bdaily's Members' News section by Melissa Chawner .