Newcastle care agency aims to quadruple turnover with six-figure investment

An “innovative” North East care introductory service is looking to quadruple its turnover over the coming year after securing a six-figure investment from the North East Growth Capital Fund Loan Fund Supported by The European Regional Development Fund.

Happiest At Home provides an app-based relationship management service which brings carers together with people who need care support for a variety of reasons, including learning difficulties, physical disabilities, mental health issues and acquired brain injuries.

Formed at the start of 2021 by a team of experienced care sector professionals, the Newcastle based firm is the only business of its type in the north of England and already works with clients right across the UK.

It has now worked with regional fund management firm NEL Fund Managers to bring in the £100k investment, which it is using to upgrade its business development activities and expand its team to manage increasing demand.

Having quickly built a turnover of £750k in its first full year, Happiest At Home is looking to increase this to around £3m in the coming 12 months and is expecting to create around 50 new jobs at its head office and elsewhere over the next three years.

Its nationwide team of carers work for the business on an agency basis and are contracted on a significantly higher rate of pay than the industry standard.

The next stage of the business’s development will focus on North West England, with plans in place to build up a critical mass of carers and clients in specific locations before looking to establish the brand in other areas. And it is also looking at opportunities for developing new partnerships with charities working in its sector.

Samantha Hackett, director at Happiest At Home, commented: “We recognised a need to do something different in an industry where the levels of demand are constantly rising and it’s increasingly difficult to find enough staff with the right mix of skills and experience.

“Bespoke care strategies are needed for every client, depending on their individual conditions and needs, and our service is designed to bring the skilled staff that can deliver them with the people that need their support.

“The market demand for the high-quality services we facilitate has been clearly demonstrated by what we’ve been able to achieve in a very short space of time, and as one of very few companies in the UK providing this service, we’re now looking to accelerate the scaling up process.”

By Matthew Neville – Senior Correspondent, Bdaily

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