Partner Article

Live and let leave

Latvian tourist chiefs have scrapped a new campaign after their slogan was mistranslated into: “Easy to go, hard to live.”

The Latvian tourist board had planned the £500,000 campaign to promote the capital city of Riga to English-speaking travellers.

They hoped to show off the city’s cultural highlights to turn around Riga’s current image as a destination for wild stag parties.

But the message was completely ruined by one simple mistake.

“It is very embarrassing. It was of course meant to say ‘hard to leave’,” a spokesman admitted. “But apparently nobody checked it properly before the leaflets and posters went to the printers.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .